Today is affectionately known as Blue Monday – that dreary Monday in January when we are all feeling miffed about bone-chilling, gloomy weather – and even gloomier bank accounts. But this humdrum day just got a luxurious twist. Today, The Seafood Bar on Dean Street in Soho is offering Londoners an irresistible opportunity to indulge in fresh oysters for just £1.50 each – all day long.
As the January blues set in and wallets feel the post-holiday pinch, The Seafood Bar aims to provide a little indulgence at an accessible price. Located in a Grade II listed Georgian townhouse, the family-run restaurant has quickly become a staple of Soho’s dining scene since opening its doors in 2021. Renowned for its fresh, sustainable seafood and vibrant yet relaxed atmosphere, The Seafood Bar’s offering is sure to brighten even the gloomiest of Mondays.
The London outpost of the Netherlands-based chain, The Seafood Bar is the only location outside its home country. Founded by Fons de Visscher, a seasoned fishmonger with 27 years of experience, and his children Pepijn and Fleur, the restaurant embodies the ‘Lekkerbek’ philosophy: simple dishes made extraordinary by impeccable quality and preparation. This ethos is evident in their menu, where the freshest seasonal produce takes centre stage.
While The Seafood Bar is famed for its towering seafood platters – featuring everything from lobster and snow crab to langoustines and mussels – Blue Monday’s special oyster deal is a standout. Oysters, long regarded as a symbol of luxury, are celebrated here not only for their taste but also for their affordability, making this promotion a perfect fit for January’s thrifty diners.
Guests can savour their oysters alongside a curated selection of cocktails, such as the Ocean Bloody Mary or Cucumber and Elderflower Martini. Those seeking the perfect pairing might opt for a glass of Ruinart Champagne or a crisp Austrian Grüner Veltliner. With an extensive wine list designed to complement the seafood offerings, every bite and sip promises an elevated experience.
The restaurant’s stylish interior blends contemporary design with nods to its Amsterdam roots, featuring neon signage and classic white tiling. Its spacious and light-filled layout offers a welcoming escape from the hustle and bustle of Soho, making it an ideal spot for both locals and tourists to unwind and indulge.
Praised by renowned critics like Jay Rayner and Tim Hayward, The Seafood Bar continues to attract seafood lovers from near and far. Their commitment to sustainability and quality has cemented their reputation as one of London’s must-visit dining destinations.
So, for this Blue Monday, why not swap the gloom for a touch of decadence? Head to The Seafood Bar on Dean Street to enjoy oysters at just £1.50 each – because sometimes, a little luxury is all you need to turn the day around.
