New London restaurant review: Americana

In the heart of London’s bustling theatreland, nestled between the Theatre Royal Haymarket and Her Majesty’s Theatre, a new culinary sensation has emerged. Americana, a Southern American soul food haven, has opened its doors to the public, offering a unique and enchanting dining experience for Londoners and visitors alike. Boasting an ideal location just moments away from Piccadilly Circus, Americana is poised to redefine the pre and post-theatre dining scene.

As you step inside this glitzy yet surprisingly homely establishment, you’ll be immediately transported to an elegant, vintage-inspired American-esque world, expertly crafted by seasoned hospitality entrepreneur Stephen Less. With an interior that combines grandiosity and comfort, the ornate vaulted ceilings, art deco chandeliers, and expansive leather booths create a warm, inviting atmosphere reminiscent of those classic American brasseries you see in the movies.

The Americana experience goes beyond its impeccable ambiance. The restaurant’s concept centers around authentic Southern American cuisine, replete with traditional favorites such as Flame Grilled Oysters, Cajun Gumbo, Creole Jambalaya, Smoked Chicken Wings, and mouth-watering steaks and smoked ribs. The well-curated menu also caters to vegetarian and vegan diners, offering the Southwest Salad, Americana Vegan Burger, and the Fiery Americana Loaded Vegan Chilli.

My food-loving people and I adored all these dishes and were particularly enamoured with the sizzling fillet steak and the Haymarket Artichoke and Spinach Dip – lovingly dolloped on chunks of freshly baked warm sourdough which was a complete foodies dream in itself. Order the chicken butter and thank me later.

The grand finale of any meal at Americana is the dessert menu, which pays homage to Southern American classics like Deep-Filled Apple Pie and Alabama Pecan Pie. For those seeking a contemporary twist, Americana‘s modern take on Cheesecake and Carrot Cake is sure to leave a lasting impression. We happily devoured a trio of homemade ice creams which instantly transported us back to childhood merriment.

Americana‘s weekend brunch, served from 11 am to 3 pm, is beloved by families and gaggles of friends and features eight indulgent gluten-free waffle options, such as the Steak Hash Brown Potato Waffle and the timeless Vanilla Bean Ice Cream Waffle. For diners craving a true Southern American breakfast experience, the Classic Shrimp and Grits provide a rare taste of this beloved staple and is a joyous mergence of wilted spinach, white cheddar, cayenne and cream.

The restaurant’s design accommodates a variety of dining experiences, from casual gatherings to private events. The main dining area can seat over 160 guests, while a more intimate backroom bar and private gallery dining area cater to those seeking a refined and discreet atmosphere. Open until 3 am from Wednesday to Sunday, Americana also offers a special Late Menu alongside signature small plates and cocktails. The restaurant even boasts an outdoor seating area available until midnight, perfect for al fresco dining in the heart of London as the days get longer, and warmer.

Whether you’re a theatre-goer, business traveler, a late-night reveller or an insatiable foodie like me, Americana is sure to attract a variety of people day in, day out, all united by the love of good, old fashioned American comfort food.

Just remember to wear the trousers with the extra elasticated waistband and prepare to order seconds….

Mitra Msaad

Editor in Chief