Stepping into Matt Roe’s private studio in Kensington is a space defined by both artistry and exclusivity. Elegant greenery, soft natural light, and a carefully curated interior create an atmosphere that is both sophisticated and welcoming. Nestled in one of London’s most prestigious neighbourhoods, this isn’t just a tattoo studio—it’s an intimate gallery space, a sanctuary of creativity where every piece is bespoke, designed with purpose and precision.

Unlike traditional tattoo parlours, Matt’s space is private. The door locks behind you, shutting out the noise of the city. There are no distractions—no bustling crowds, no buzzing machines in the background—just an environment curated entirely for you. The music was mine to choose, setting the perfect atmosphere for the session. I was well looked after from start to finish. The atmosphere was comfortable, and the privacy added to a sense of ease. Not only were refreshments available, but Matt provided an aftercare package to take home.

We sat down for a consultation, where he guided me through the design process, taking into account my existing work and offering his insight. His understanding of body shapes, composition, and graphic-inspired detailing informs his practice.

Matt is a highly regarded tattoo artist, recognised for his bespoke black and grey designs, defined by intricate detail and a distinctive, stylised approach. His work has earned international recognition and drawn a clientele that includes well-known figures. Beyond tattooing, his artistry has been exhibited in established venues such as Kerridge’s restaurant gallery at the Corinthia Hotel, where his work is displayed alongside cocktails inspired by his designs. His pieces have also been showcased at Red Eight Gallery in Bank, allowing a wider audience to engage with his evolving body of work. With his studio in Kensington, Matt has created a space where clients can, not only receive a one-of-a-kind tattoo, but also experience his latest artwork in a gallery setting.

Beyond tattooing, Matt is a multidisciplinary artist. His studio doubles as a gallery, showcasing his paintings alongside sculptures he paints. His fascination with classical historical mythology is evident in his Apollo series—hand-customised busts of the Greek god, marked with phrases and symbols inscribed in black ink. Across these pieces, he juxtaposes classical iconography with imagery and pictograms borrowed from contemporary urban culture, reinterpreting historical references through a modern lens. Through this fusion, Roe explores his interest in art history, applying traditional imagery in new and unexpected ways.

Born in Ascot, Matt studied art before pursuing fashion design at the University for the Creative Arts. In 2010, he embarked on a self-taught career as a bespoke tattoo artist, amassing a loyal London-based clientele. With over 15 years of experience, he has developed a distinct artistic identity, bringing technical skill and creative vision to every piece he creates.

The design he created for me—a lion, its fine lines intersected with geometric precision—was distinct in its composition. He never tattoos the same piece twice, and as he worked, it became something that felt entirely mine.

As the session unfolded, there was a warmth to his presence—friendly and engaging, yet focused. From the carefully curated space to the level of attention and artistry, the privacy, the craftsmanship, the exclusivity—it all spoke to a standard of care and expertise that went beyond the tattoo itself.

As I left, I realised this was the best tattoo I had ever had, not just for the tattoo itself, but for the experience as a whole.

This was more than just a tattoo—it was a carefully considered piece of art, created with skill and individuality. Matt not only brought my vision to life with his inimitable talent, he immortalised it on the story-telling canvas of my skin, And for me, that is simply priceless.