Are you hoping to increase your company profits this year? From expanding your product offering to inventing marketing schemes, browse these ideas on how to boost your beauty business in 2024.

Review your services

Start by reviewing your services to identify areas for improvement. Could some treatments be upgraded? Are there gaps in the treatments you offer? Should some services be removed?

Consider the treatments that are proving popular and try to analyse why this is. Once you’ve found the secret to success, you can run this strategy throughout your other services.

Remember that you might need to update your qualifications before committing to new products. This might be as simple as taking a short spray tanning course or studying for a higher qualification.

Think seasonally

As with many sectors in the retail industry, it’s advisable to think seasonally when planning your product offering. The time of year dictates the treatments people want – to a degree – so it’s best to align your services with the season.

For example, in the summer there’s a higher demand for tanning treatments and hair removal while in the winter customers tend to be more focused on skin therapies. Annual events should also guide your products: for example, advertise holiday-themed nails and Christmas party makeovers.

Short-lived seasonal services will help you reach a wider range of people outside of your usual clientele and generate more word-of-mouth recommendations for your business.

Create special packages

As well as thinking seasonally, identify categories of people most likely to want beauty treatments and advertise to them directly. For example, you could create wedding packages with his and her treatments for the groom and bride-to-be or a full-day treatment plan for hen parties.

Consumers investigating beauty treatments for a specific purpose like a wedding are generally more committed and keen to do a diverse range of services. This means that there’s plenty of opportunity for upselling and you can keep profit margins relatively high.

Other groups to target and those heading down the aisle include mums-to-be in need of pampering and girls getting ready for prom night.

Run short-term promotions

In addition to special packages, consider short-term promotions as a way to attract a wider range of customers. These reach those who are ordinarily priced out of your products and can instantly increase sales for a quick boost.

Showcasing your services at reduced price points is also a great way to convince people of the worth of your services which can lead to repeat bookings even when the treatment is full-value.

Promotion ideas include two-for-one and buy-on-get-one-free deals, limited-time offers and money off when you recommend a friend.