nhow London, the open-house, inspirational lifestyle hotel in the heart of East London, may have had the misfortune of opening its door in January 2020 pre-lockdown, but since then it’s fast become one of the area’s trendiest hotels. Embedded within one of London’s coolest neighbourhoods, nhow London now embodies the concept “London Reloaded” and plays with the contrasts between tradition and innovation.

Disruptive

nhow London hotel is one of the many iconic properties that form part of Minor Hotel’s ‘disruptive’ hotel brand. Minor Hotels is an international hotel owner, operator and investor with more than 530 hotels in 56 countries in Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, South America and North America.

The upper-upscale property in Shoreditch, East London offers its own unconventional take on British classics, featuring joyful design ideas throughout, with inspiration taken from classic British icons such as the Royal Family and London landmarks.

Billed as a design hotel, it has been styled by renowned architect James Soane, certainly incorporating the “London Reloaded” theme and offering a unique guest experience where London as you know it has been revisited in an unconventional way to soak up the contrasts of the city’s oldest traditions and technological future.

Bold luxury

nhow London has 190 rooms and is conveniently positioned in the heart of East London, between the City, Islington and Shoreditch – just a 10 minute walk from Old Street station in the technology district.

Bedrooms at the hotel feature bold designer twists that include Notting Hill-style front doors, eccentric images of past monarchs and a riot of colours decorating the designer furniture and carpets, with a queen-size bed, large shower, entertainment centre, Dilmah tea and bespoke toiletries from La Bottega adding to the comfort.

For even more luxury, the hotel’s suites feature a king-size bed, separate living room with corner sofa, a separate bath and shower, and a Brompton foldaway bike for easy travel across the capital.

If you are looking for the most sumptuous choice however, then consider the top-floor penthouse which boasts its own hallway, dining and living room, and a bright design that blends textures and colours to bring the outside-in with floral wallpaper, green grass-like carpets and elegant furniture.

Friendly

Pet-friendly rooms accommodate dogs of all sizes and include plush bedding, toys and welcome treats. There’s even the option of ordering a delicious dog-friendly afternoon tea of homemade cupcakes with cream cheese icing, frozen peanut butter bites, treats and a puppuccino.

Meanwhile, the vibrant lobby and lounge area are both bursting with colour and are very Instagram-friendly, with a 30ft Big Ben rocket blasting into space and a neon-yellow bar taking centre stage.

Change

At a nhow hotel everything is unexpected, thought-provoking and surprising – which is exactly what to expect from the London instalment. Every room, restaurant and lobby is
an invitation to meditate or a call to take action – exactly as embodied by the slogan #changenhow.

For more information visit nhow London