Why you should choose a BMW for your next luxury vehicle

The British car market is booming once more. Recent figures from the Society of Motor Manufacturers and Traders (SMMT) show that new car registrations have exceeded pre-pandemic levels for the first time.

With so many prestigious marques vying for attention, how do you choose the right one? Well, look no further than the iconic blue and white propeller badge – BMW. Here’s why a BMW should be at the top of your shortlist.

What BMW Models Are Available in 2024?

Variety is the spice of life, and new and used BMW models are available in an array of styles to suit every taste and need. Their legendary saloons, like the driver-focused 3 Series and the executive-class 5 Series, remain a cornerstone of the brand.

For those seeking a touch more practicality, there’s the ever-popular X range of SUVs. The X3 is a perfect mid-size choice, while the recently launched, all-electric iX offers a glimpse into the future of luxury motoring.

Fancy something a little sleeker? The 4 Series Gran Coupe offers a stylish blend of practicality and performance, while the 8 Series Coupe epitomises automotive excellence.

And that’s not all. BMW also caters to those who crave open-air thrills with their soft-top Z4 Roadster, while the i3 remains a firm favourite for urban commuters seeking a stylish and sustainable option.

Do BMW Cars Hold Their Value?

When making a significant investment, resale value is a key consideration. BMWs consistently rank amongst the best performers when it comes to holding their value. This is due to a combination of factors – their reputation for build quality, strong brand heritage, and enduring demand for pre-owned models.

The Driving Experience

BMW’s tagline The Ultimate Driving Machine isn’t just marketing speak. It’s a philosophy embedded in every car they produce. From the moment you take the steering wheel of a BMW, you’ll experience a sense of precision and control that’s unmatched.

Their cars are renowned for sharp handling, responsive steering, and powerful engines. Whether you’re carving through country lanes or cruising on the motorway, a BMW delivers an exhilarating driving experience.

Innovative Features

BMW isn’t just about heritage; they’re also at the forefront of automotive technology. Their cutting-edge features will elevate your driving experience.

The latest iDrive infotainment system offers intuitive control and seamless integration with your smartphone. Advanced driver-assistance systems, like lane departure warning and adaptive cruise control, make every journey effortless and safe. The all-new iX even boasts gesture control technology, allowing you to interact with the car with a simple wave of your hand.

Simple Maintenance

BMWs are built to last. Sure, they’re luxury vehicles, but they’re designed for the rigours of everyday driving. Regular servicing is key to maintaining peak performance, and BMW dealerships across the UK offer comprehensive aftercare packages to keep your car running smoothly for years to come.

The Ultimate Choice?

So, why choose a BMW for your next luxury car? With a vast array of models, a reputation for holding their value, an unparalleled driving experience, cutting-edge technology, and a commitment to durability, BMW offers a compelling package. You might just discover your ultimate driving machine.

Mitra Msaad

Editor in Chief