Morning at the Museum with ROKA London

As the morning broke over of London’s Natural History Museum, I embarked on an exclusive journey, one that would bring together the threads of history, science, and style in a tapestry as rich as the museum’s own collection. With the Waterhouse Field Backpack from ROKA London snugly on my shoulders, I was about to experience the museum like never before.


Before the grand doors swung open to the public, I wandered through the empty hallowed halls, where the echoes of the past whispered secrets of natural wonders. The museum, an architectural marvel designed by Alfred Waterhouse, stood as a testament to the human quest for knowledge, a fitting namesake for ROKA London’s latest creation.

The Waterhouse Field Backpack, a collaboration between ROKA London and the Natural History Museum, is more than just a bag; it’s a symbol of adventure and discovery. Crafted from recycled waterproof canvas, it’s a nod to the sustainable future both institutions strive for. As I delved deeper into the museum’s spirit vaults, the backpack proved to be the perfect companion, safeguarding the treasures I had collected: notes, sketches, and memories.


Beneath the museum, in the rarely seen spirit vaults, I was privy to an extraordinary sight: specimens from Charles Darwin’s legendary voyage aboard the Beagle. It was here, surrounded by history, that the Waterhouse Field Backpack truly belonged. Its weather-resistant materials, once mere plastic bottles, now carried the weight of discovery on their durable shoulders.

ROKA London’s commitment to form, function, and high-quality craftsmanship shone through every stitch and seam. The backpack, a harmonious blend of urban chic and practicality, seemed to whisper tales of expeditions past and beckoned to those yet to come. “It’s an honour to partner with such an iconic museum in London.” Peter Gough, ROKA London’s Chief Operating Officer. This collaboration is a celebration of environmental conservation and a shared passion for sustainability.

Emma Russell, the museum’s Senior Licensing Manager, echoed this sentiment, praising the seamless integration of fashion and practicality in ROKA London’s collections. The Waterhouse Field Backpack is a testament to this synergy, a style that suits a myriad of lifestyles and adventures.

As I emerged from the museum, the backpack felt like a part of me, a trusty sidekick on this journey through time. ROKA London and the Natural History Museum have not just created a bag; they’ve crafted an experience, one that carries the spirit of exploration in every recycled fiber. 
The Waterhouse Field Backpack launches early 2024, and it’s not just a product; it’s a promise of adventures to come, a companion for the curious, and a beacon of sustainable style. For those who yearn to tread their own path, to explore the unknown with confidence and conscience, this backpack is your call to adventure. Embrace it, and let the journey begin.

https://rokalondon.com/collections/waterhouse

 

Martin Wicks

Food addict, lover of luxury life experiences. A fan of fine meats and the odd gourmet pie. Happiest on a plane on the way to my next adventure

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